Our Latest Articles
Real Life Story of a Broken Model: The Cost of Chasing More Closings
In real estate, success doesn’t always lead to fulfillment - sometimes it only creates regret. So many team leaders fall into the trap of thinking that more agents, more units, and more leads are the... ...more
Podcast
May 22, 2025•2 min read
The Ugly Truth About Lead-Based Recruitment and What To Do Instead w/ Lisa Ritter
Most real estate team leaders make leads their main recruitment tool. After all, what else could possibly convince someone to join your team? But there’s a catch. Building your entire recruitment m... ...more
Podcast
May 15, 2025•1 min read
Pandora’s Box: Why Buying Leads Won’t Save Your Team
In real estate, buying leads is like opening Pandora’s box. Once you start, it’s almost impossible to stop, and it could ultimately wreck your team. It starts with the best intentions. A few agents j... ...more
Podcast
May 08, 2025•2 min read
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